In addition to your client’s data-driven attribution model in Search Ads 360, you should set up custom channel groupings to both drive conversions and track how these conversions are leading users to enroll in their weekly newsletter distribution list.
- You should set up keyword groupings.
- You should set up multichannel groupings.
- You should set up automated channel groupings.
- You should set up custom channel groupings.
The correct answer is: You should set up custom channel groupings
Explanation: Custom channel groupings in Search Ads 360 enable you to model various types of interactions beyond the standard metrics. For instance, if your agency client is interested in understanding the combined impact of different keyword categories—like generic, brand, competitive, and promotional—on driving purchases and newsletter signups, custom channel groupings are the way to go. By defining these groupings, you can gain detailed insights into how these different elements work together to achieve the dual goals of increasing conversions and growing the newsletter subscriber base. This approach provides a more comprehensive analysis of the effectiveness of your client’s advertising strategies.
Chapter 17: Use Data-Driven Attribution in Search Ads 360
Read more here: https://support.google.com/searchads/answer/7324691