In Search Ads 360, to handle all your customer accounts within the main account, you should first set up the manager account.
- You should first set up the advertiser account.
- You should first set up the submanager account.
- You should first set up the client account.
- You should first set up the manager account.
The correct answer is: You should first set up the manager account
Explanation: The manager account acts as the central hub for your agency or client network within Search Ads 360. It includes sub-manager accounts, which enable streamlined viewing and management of various client accounts from one unified location. Users with access to the manager account can manage every client account nested within it. Additionally, they can create labels, custom columns, automated rules, and other management features that can be uniformly applied to all accounts housed under the manager account. This structure is designed to provide a comprehensive and cohesive management experience, ensuring that all client accounts are aligned and can be overseen with ease and efficiency.
Chapter 7: Harness Cross-Account Campaign Management