Last Updated on 1 month by School4Seo Team

Your customer, a local car dealership, should use automated channel groupings with their data-driven attribution model in Search Ads 360 to ensure their campaigns are updated correctly in response to frequent changes in keywords based on the previous week’s sales.

• Multichannel groupings
• Custom channel groupings
• Keyword groupings
• Automated channel groupings

The correct answer is: Automated channel groupings

Explanation: Data-driven attribution in Search Ads 360 facilitates the creation of automated channel groupings based on common assumptions about how advertisers typically structure their Search campaigns. This is particularly useful for advertisers who manage both upper and lower-funnel keywords. Automated channel groupings are especially helpful when there are frequent additions or changes to campaign keywords, and there is not enough time to apply labels each time new keywords are added. This approach streamlines the process, ensuring that changes in keywords are accurately reflected in campaign groupings without the need for manual updates each time.

Read more here: https://support.google.com/searchads/answer/7324691