For a client who frequently changes keywords in their campaign based on the previous week’s sales, you would recommend using automated channel groupings in Search Ads 360, along with their data-driven attribution model, to ensure the campaigns update correctly.
- You’d recommend custom channel groupings.
- You’d recommend multichannel groupings.
- You’d recommend keyword groupings.
- You’d recommend automated channel groupings.
The correct answer is: You’d recommend automated channel groupings
Explanation: Data-driven attribution in Search Ads 360 facilitates the creation of automated channel groupings. This function is based on general assumptions about the organization of search campaigns by most advertisers, which typically include a mix of both upper and lower funnel keywords. Automated channel groupings are particularly useful for clients who regularly add or modify keywords in their campaigns and do not have the time to consistently apply labels each time new keywords are introduced. By employing automated channel groupings, the campaign adjustments can be made more efficiently, ensuring that the campaigns remain updated and aligned with the latest sales-driven keyword changes.
Chapter 17: Use Data-Driven Attribution in Search Ads 360
Read more here: https://support.google.com/searchads/answer/7324691