To ensure their campaigns are updated properly in line with frequent keyword changes based on sales, your client, a busy florist, should use automated channel groupings along with their data-driven attribution model in Search Ads 360.
- They should use custom channel groupings.
- They should use keyword groupings.
- They should use multichannel groupings.
- They should use automated channel groupings.
The correct answer is: They should use automated channel groupings
Explanation: Data-driven attribution in Search Ads 360 allows for the creation of automated channel groupings. These groupings are based on general assumptions about the organization of Search campaigns by most advertisers, who typically manage a mix of both upper and lower funnel keywords. For a business like your client’s, where keywords are frequently added or changed, automated channel groupings are particularly beneficial. They eliminate the need to manually apply labels every time new keywords are introduced, thereby streamlining campaign management and ensuring that the campaigns reflect the latest keyword adjustments efficiently and accurately.
Chapter 17: Use Data-Driven Attribution in Search Ads 360
Read more here: https://support.google.com/searchads/answer/7324691