The data shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360 is conversions.
- Bulksheets
- Templates
- Rules
- Conversions
The correct answer is: Conversions
Explanation: Once Google Analytics 4 is linked with Search Ads 360, it begins sending data to SA360. For the activation of Google Ads auction-time bidding within SA360, it’s crucial to share conversion data from SA360 to Google Ads. This includes sharing not only Floodlight conversion data but also other conversion data and relevant feed data. By doing so, you can leverage the performance enhancements offered by Google Ads auction-time bidding, which are facilitated through the bid strategies in Search Ads 360. This process ensures a comprehensive and data-informed approach to optimize your bidding strategies.
Read more here: https://support.google.com/sa360/answer/9333528