Apart from attributing full credit to paid search ads, your customer can segment conversions in Search Ads 360 by connecting their social media accounts to the platform.
- By connecting their Google Ads account to Search Ads 360
- By connecting their Looker Studio account to Search Ads 360
- By connecting their Google Analytics 4 account to Search Ads 360
- By connecting their social media accounts to Search Ads 360
The correct answer is: By connecting their social media accounts to Search Ads 360
Explanation: By integrating their social media accounts with Search Ads 360 and ensuring conversion tracking is properly set up, your customer can access deeper insights into their sales sources. Utilizing segments such as “Conversion action,” “Conversion category,” and “Conversion source” within Search Ads 360, they can gain a clearer understanding of conversion performance. This approach allows for a comprehensive analysis of how different channels, including social media, contribute to sales, offering a more holistic view of the effectiveness of their overall marketing strategy.
Read more here: https://support.google.com/sa360/answer/9332604