To achieve data visualization that encompasses a more comprehensive view of a campaign, you should use Looker Studio in conjunction with Search Ads 360.
- Google Analytics 4
- Performance Center
- Display & Video 360
- Looker Studio
The correct answer is: Looker Studio
Explanation: Looker Studio complements Search Ads 360 by integrating with it to augment the depth of insights you can analyze. It serves as a bridge, bringing together data from a variety of sources, both from within the Google ecosystem and from third-party platforms. With its custom reporting and visualization capabilities, Looker Studio enables the creation of detailed, interactive reports. It also leverages Google Drive’s collaboration and sharing features to enhance teamwork and data accessibility. For visualizing data across different agencies and products, creating Looker Studio reports linked to data from the new Search Ads 360 is the optimal approach. This connectivity allows for a more dynamic and insightful understanding of campaign performances.
Chapter 2: Measure Search Campaign Performance
Read more here: https://support.google.com/sa360/answer/12988565