Three key functionalities of Search Ads 360 are providing insights across accounts, creating, managing, and reporting on campaigns, ad groups, and keywords across multiple advertiser accounts, and offering deep integrations across other Google products.
- It provides granular insights across an account; uses AI to provide insights into user behavior and identify trends over time to customize campaigns; and has deep integrations across other Google products.
- It provides granular insights across an account; offers audience-targeting capabilities; and creates, manages, and reports on campaigns, ad groups, and keywords across accounts.
- It provides granular insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and provides a single platform for managing campaigns.
- It provides insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and has deep integrations across other Google products.
The correct answer is: It provides insights across accounts; creates, manages, and reports on campaigns, ad groups, and keywords across multiple advertiser accounts; and has deep integrations across other Google products
Explanation: Enterprise Insights: Search Ads 360 offers granular and flexible insights across your account. Its Overview page displays curated performance highlights and other valuable insights, available at all account levels.
Scaled Workflows: This platform enables the creation, management, and reporting of campaigns, ad groups, and keywords across multiple advertiser accounts. It also provides useful features like labels, custom columns, and automated rules that can be used across both agency and advertiser accounts.
Improved Search Engine Support: Search Ads 360 integrates deeply with various search engines, allowing users to focus on their tasks in a consolidated platform. This integration enhances the efficiency and effectiveness of managing search engine marketing activities.
Chapter 6: Navigate Search Ads 360