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While meeting with your fitness apparel client, you learn they want to streamline their advertising efforts and run all their Search Ads 360 ads during morning commutes. How should you set that up in their account?

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To streamline advertising efforts for your fitness apparel client and run all their Search Ads 360 ads during morning commutes, you should set up automated rules in their account.

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Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?

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To streamline their efforts and run all Search Ads 360 ads during afternoon commutes, your health and wellness organization customer can use automated rules within their account.

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How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?

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Google Ads auction-time bidding differs from Search Ads 360 intraday bidding in that it optimizes bids in real-time, whereas Search Ads 360 intraday bidding adjusts bids several times a day.

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Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?

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To explain how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding to your client, you would tell them that Search Ads 360 intraday bidding adjusts bids several times a day, while Google Ads auction-time bidding optimizes bids in real-time.

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Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?

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To your client who creates hand-painted desk calendars, you would respond that the optimal window of time to review the performance of their Search Ads 360 campaign is two to three conversion cycles.

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While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?

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To ensure their Search Ads 360 campaigns automatically update in line with the weekly debut of their seasonal fruit and vegetable offerings, your smoothie-maker client should set up templates within their campaign structure.

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Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?

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To ensure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for their weekly T-shirts, your retail clothing customer needs to set up templates within their campaign structure.

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If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that’s available for purchase, how should you respond?

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To ensure their Search Ads 360 campaigns are automatically updated to reflect available inventory for purchase, you should advise your client to set up templates within their campaign structure.

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One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?

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For your customer, the owner of a chain of ski resorts, who needs to frequently update their winter holiday rental package prices based on time of year and availability, the feature they should use within Search Ads 360 is templates.

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Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

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For your customer who sells beach vacation rental packages, and whose pricing changes frequently due to seasonal and availability factors, they should use Templates in Search Ads 360 to ensure their campaign structure, targeting, and creatives are updated automatically to reflect those changes.

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You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?

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Your customer, a hat designer, can keep track of the changes made to their campaigns, such as the new audience targets for their line of bowlers and fedoras, by using labels within their Search Ads 360 campaign.

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Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?

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To keep track of the recent updates made to their campaigns, especially the new audience targets for their basketball sneaker campaign, your customer can use labels within their Search Ads 360 campaign.

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Where can you apply labels within your Search Ads 360 campaign?

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Within your Search Ads 360 campaign, labels can be applied to ad groups, campaigns, keywords, and ads.

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One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?

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To track performance by region and optimize monthly for their regional-specific workout gear, your client, a global fitness apparel brand, should use labels within Search Ads 360.

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Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly. What should they use within their Search Ads 360 account to do that?

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To track performance by region and optimize monthly for their global sneaker brand’s regional-specific tennis shoes, your client should use labels within their Search Ads 360 account.

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Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?

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If your agency client is seeking to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360, you should look in the bid strategy report.

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While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?

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When working with your client who designs trendy fanny packs and travel accessories, you should advise them to evaluate the performance of their Search Ads 360 bid strategies at the portfolio level.

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You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

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To understand how customers convert on various types of sneakers for the athletic apparel manufacturer, you should set up custom Floodlight variables within your client’s Search Ads 360 account.

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Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

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To understand how buyers convert on the different varieties of supplements for your wellness brand customer, you should set up custom Floodlight variables within their Search Ads 360 account.

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While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?

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To assist your baby-food producer client in changing the flight date of multiple campaigns across various advertising platforms simultaneously, you’d use the bulk actions tool in Search Ads 360.

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Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?

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To change the flight date of multiple campaigns across various advertising platforms simultaneously, your winter sports store customer should use the “Bulk Actions” feature in Search Ads 360.

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