In addition to setting up a data-driven attribution model in Search Ads 360 for your customer who aims to drive conversions and track enrollment in their weekly newsletter distribution list, you should also set up custom channel groupings.
- Multichannel groupings
- Automated channel groupings
- Keyword groupings
- Custom channel groupings
The correct answer is: Custom channel groupings
Explanation: Data-driven attribution in Search Ads 360 facilitates the creation of automated channel groupings, which are based on common structures used by advertisers in their search campaigns. These often include a blend of both upper and lower funnel keywords. Custom channel groupings become particularly useful when there’s a need to frequently add or change keywords in campaigns and there’s insufficient time to apply labels with each new addition. By utilizing these groupings, you can more effectively track how different aspects of the campaigns contribute not only to driving conversions but also to encouraging users to enroll in the newsletter, thereby providing a more comprehensive analysis of the campaign’s impact.
Chapter 17: Use Data-Driven Attribution in Search Ads 360
Read more here: https://support.google.com/searchads/answer/7324691