To understand where their sales are coming from besides paid search ads, your customer, a local clothing store, can segment conversions within Search Ads 360 by connecting their social media accounts to the platform.
- Connect their Google Analytics 4 account to Search Ads 360
- Connect their Looker Studio account to Search Ads 360
- Connect their Google Ads account to Search Ads 360
- Connect their social media accounts to Search Ads 360
The correct answer is: Connect their social media accounts to Search Ads 360
Explanation: Once conversion tracking is set up in Search Ads 360, they can use segments like “Conversion action,” “Conversion category,” and “Conversion source” to gain insights into their conversion performance. By connecting their social media accounts, they can analyze how these channels contribute to sales, providing a more comprehensive view of the effectiveness of different marketing efforts beyond just paid search ads. This approach helps in identifying and understanding the diverse sources of conversions and optimizing their marketing strategy accordingly.
Read more here: https://support.google.com/sa360/answer/9332604