To your home goods client, you would explain that the data to be shared from Search Ads 360 (SA360) to Google Ads for initiating Google Ads auction-time bidding is conversions.
- You tell them it’s templates.
- You tell them it’s rules.
- You tell them it’s bulksheets.
- You tell them it’s conversions.
The correct answer is: You tell them it’s conversions
Explanation: Once Google Analytics 4 is linked with Search Ads 360, it starts transmitting data to SA360. Specifically for enabling Google Ads auction-time bidding in SA360, it is essential to share conversion data from SA360 to Google Ads. This includes both Floodlight conversion data and other types of conversion data, along with relevant feed data. By sharing this conversion data from SA360 with Google Ads, your client can benefit from the enhanced performance capabilities of Google Ads auction-time bidding, which are integrated through Search Ads 360 bid strategies. This step is crucial for maximizing the effectiveness of their bidding strategy.
Read more here: https://support.google.com/sa360/answer/9333528