To explain the basics of Google Search ads to a new client, you would highlight three fundamental components: targeting, ad formats, and bid strategies.
- Queries, ad formats, and keywords
- AI, bid strategies, and creatives
- Queries, marketing goals, and Search ads
- Targeting, ad formats, and bid strategies
The correct answer is: Targeting, ad formats, and bid strategies
Explanation: These components form the core of effective Google Search advertising. Targeting involves selecting the audience who will see your ads based on keywords and other audience parameters to ensure your ads reach relevant users. Ad formats refer to the way your ads are presented, with options such as responsive search ads that adjust content based on user queries and device optimization. Bid strategies dictate how you compete in the ad auction, focusing on achieving specific objectives like maximizing conversions or visibility. Together, these elements work to optimize your ad’s performance and relevance to your target audience.
Read more here: Chapter 3: Create an AI-Powered Search Campaign