For the self-publishing business aiming to have more prospective customers submit a form, the right campaign objective is “Leads.”
- Brand awareness and reach
- Website traffic
- Product and brand consideration
- Leads
The correct answer is: Leads
Explanation: The “Leads” campaign objective is specifically designed to boost conversions by prompting individuals to engage and act. In the context of a self-publishing business desiring more form submissions on its website, leveraging this objective ensures that advertising strategies are directly in sync with the goal of garnering more interactions from high-potential customers.