Assets in Google Ads offer users information that is both relevant to their search query and tailored to their specific moment.
- They provide attractive imagery.
- They provide product and service comparisons.
- They provide information based on their moment.
- They provide relevant information.
The correct answers are: They provide information based on their moment and They provide relevant information.
Explanation: Ad assets serve two main functions in enhancing Google Ads. First, they provide relevant information, fulfilling Google’s core mission to answer specific user queries. Second, they offer information based on the user’s current intent, location, and interests, meeting the demands of today’s impatient users. By adding assets like site links and images to your text ads, you enhance user engagement and ad relevancy, which contributes to better overall performance.