Using phrase match, the startup’s ad will appear if the search terms include the meaning of their targeted keywords: “organic,” “produce,” and “delivery.”
- If the search terms have the same meaning as the keyword, their ad will appear.
- If the search terms are related to the keyword, their ad will appear.
- If the search terms contain all three of the exact keywords, their ad will appear.
- If the search terms include the keyword’s meaning, their ad will appear.
The correct answer is: If the search terms include the keyword’s meaning, their ad will appear.
Explanation: Phrase match is a keyword match type that positions your ads in searches that encapsulate the meaning of your specified keyword. This is advantageous for the startup as it allows them to target a range of searches that are more specific than broad match but less restricted than exact match. The search terms can imply the meaning of the keywords, effectively helping the startup reach its desired audience while keeping the focus on “organic,” “produce,” and “delivery.”