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Which three factors impact a Search ad’s auction-time ad quality? Select 3 Correct Responses

Last Updated on 1 year ago by School4Seo Team

The three factors that impact a Search ad’s auction-time ad quality are: 1) Ad landing page experience, 2) Expected clickthrough rate, and 3) Ad relevance.

  • Ad Rank
  • Bidding strategy
  • Ad relevance
  • Expected clickthrough rate
  • Ad landing page experience

The correct answers are: Ad landing page experience, Expected clickthrough rate, and Ad relevance

Explanation: Google assesses a Search ad’s quality at auction time based on three main factors. The Expected clickthrough rate predicts the ad’s likelihood of being clicked. The Ad landing page experience evaluates how user-friendly and relevant the landing page is. Finally, Ad relevance measures how closely the ad matches the user’s search query, ensuring only useful ads are displayed.

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Nitin Batra. (2025). Which three factors impact a Search ad’s auction-time ad quality? Select 3 Correct Responses. School4Seo. https://school4seo.com/google-ads-search-advertising-exam/which-three-factors-impact-a-search-ads-auction-time-ad-quality-select-3-correct-responses/
Nitin Batra. “Which three factors impact a Search ad’s auction-time ad quality? Select 3 Correct Responses.” School4Seo, March 12, 2025, https://school4seo.com/google-ads-search-advertising-exam/which-three-factors-impact-a-search-ads-auction-time-ad-quality-select-3-correct-responses/.
Nitin Batra. “Which three factors impact a Search ad’s auction-time ad quality? Select 3 Correct Responses.” School4Seo. March 12, 2025. https://school4seo.com/google-ads-search-advertising-exam/which-three-factors-impact-a-search-ads-auction-time-ad-quality-select-3-correct-responses/.
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