The three factors that impact a Search ad’s auction-time ad quality are: 1) Ad landing page experience, 2) Expected clickthrough rate, and 3) Ad relevance.
- Ad Rank
- Bidding strategy
- Ad relevance
- Expected clickthrough rate
- Ad landing page experience
The correct answers are: Ad landing page experience, Expected clickthrough rate, and Ad relevance
Explanation: Google assesses a Search ad’s quality at auction time based on three main factors. The Expected clickthrough rate predicts the ad’s likelihood of being clicked. The Ad landing page experience evaluates how user-friendly and relevant the landing page is. Finally, Ad relevance measures how closely the ad matches the user’s search query, ensuring only useful ads are displayed.