For a robust conversion measurement foundation in value-based bidding, utilize Global site-wide tagging, Consent mode, and Enhanced conversions.
- Smart Bidding
- Broad match
- Consent mode
- Global site-wide tagging
- Enhanced conversions
The correct answers are: Global site-wide tagging, Consent mode, and Enhanced conversions
Explanation: Robust conversion measurement propels digital performance in our dynamic digital world. Start with tracking conversion actions, advance to solutions like attribution, and then leverage Smart Bidding. The global site tag offers cohesive tagging throughout websites, ensuring control and ease of implementation. Enhanced conversions use hashed first-party data to refine conversion measurement, bolstering your bidding prowess. Lastly, Consent mode prioritizes user consent, adjusting Google tag functions accordingly and allowing Google to fill in conversion gaps.