After implementing Smart Bidding and broad match, you should 1) Be mindful of negative keyword targeting, 2) Use responsive search ads, and 3) Monitor your Quality Score.
- Use cross-device reporting
- Monitor Quality Score
- Be mindful of negative keyword targeting.
- Use responsive search ads
- Use contextual signals
The correct answers are: Be mindful of negative keyword targeting, Use responsive search ads, and Use contextual signals
Explanation: Upon activating Smart Bidding and Broad Match in Google Ads, focus on three best practices. First, handle negative keywords diligently to avoid irrelevant matches. Second, adopt responsive search ads to make your ad content adaptable and target-appropriate. Finally, keep track of your Quality Score, a metric that gauges the ad’s relevance and effectiveness. Following these guidelines will let you maximize the capabilities of Google AI and reach your marketing goals efficiently.
Read more here: https://support.google.com/google-ads/answer/12159290