The two types of value-based Smart Bidding strategies are 1. Maximize conversion value with target ROAS, and 2. Maximize conversion value.
- Target impression share
- Manual CPC
- Maximize conversion value
- Maximize conversion value with target ROAS
The correct answers are: Maximize conversion value and Maximize conversion value with target ROAS
Explanation: Search campaigns’ Smart Bidding strategies predominantly target two outcomes: conversions and their value. The “Maximize Conversions” strategy centres on conversions, allowing for a target CPA for efficiency. Without a set CPA, it strives to utilize the budget for maximum conversions. On the other hand, “Maximize Conversion Value” zeroes in on the value of conversions. Here, a target ROAS can be set, guiding Smart Bidding to achieve the highest conversion value at that ROAS. Absent a ROAS, the goal shifts to attaining the utmost conversion value within budget constraints.