Last Updated on 1 week by School4Seo Team

Two types of value-based Smart Bidding strategies are Maximize conversion value and Maximize conversion value with target ROAS.

• Target impression share
• Manual CPC
• Maximize conversion value
• Maximize conversion value with target ROAS

The correct answers are: Maximize conversion value and Maximize conversion value with target ROAS

Explanation: Search campaigns’ Smart Bidding strategies predominantly target two outcomes: conversions and their value. The “Maximize Conversions” strategy centres on conversions, allowing for a target CPA for efficiency. Without a set CPA, it strives to utilize the budget for maximum conversions. On the other hand, “Maximize Conversion Value” zeroes in on the value of conversions. Here, a target ROAS can be set, guiding Smart Bidding to achieve the highest conversion value at that ROAS. Absent a ROAS, the goal shifts to attaining the utmost conversion value within budget constraints.