The advertising director can use the optimization score to gauge how close their Google Search campaign is to being fully optimized for peak performance.
- To understand the network performance of their website, revealing optimization opportunities.
- To judge the popularity of their website compared to others, helping them better understand their market share.
- To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.
- To find how close their campaign is from being optimized for performance to its full potential.
The correct answer is: To find how close their campaign is from being optimized for performance to its full potential
Explanation: The optimization score in Google Ads provides a percentage from 0 to 100%, indicating the level of potential performance of the account based on current settings. A score of 100% signifies that the campaign is fully optimized to achieve the best possible results.
Read more here: Chapter 7: Engage Users with AI-Powered Creative