Home » Google Ads Search Advertising Exam » The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?

The advertising director for a guitar manufacturer has been tasked with optimizing their company’s Google Search campaign. How can they use the optimization score to benefit their campaign?

Last Updated on 1 week by School4Seo Team

The advertising director can use the optimization score to gauge how close their Google Search campaign is to being fully optimized for peak performance.

  • To understand the network performance of their website, revealing optimization opportunities.
  • To judge the popularity of their website compared to others, helping them better understand their market share.
  • To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.
  • To find how close their campaign is from being optimized for performance to its full potential.

The correct answer is: To find how close their campaign is from being optimized for performance to its full potential

Explanation: The optimization score in Google Ads provides a percentage from 0 to 100%, indicating the level of potential performance of the account based on current settings. A score of 100% signifies that the campaign is fully optimized to achieve the best possible results.

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