Google AI uses broad match and Smart Bidding to automatically link ads with relevant queries and adjust bids instantly, optimizing for performance goals.
- Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
- Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
- Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.
- Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
The correct answer is: Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
Explanation: Google AI leverages Smart Bidding and broad match to automatically target high-performing queries and adjust bids in real-time. Smart Bidding utilizes predictive AI to analyze billions of signals, such as time of day and device type, setting unique bids for each query. This allows for performance optimization that’s context-sensitive and not possible through manual methods.