Value-based bidding is a Smart Bidding strategy that uses machine learning to focus on securing the highest possible conversion value, aligned with your business objectives.
- It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives.
- It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives.
- It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.
- It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives.
The correct answer is: It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives
Explanation: Value-based bidding leverages machine learning to optimize for conversions that are most valuable to your business. By providing high-quality data to Google’s AI, you empower it to predict the conversion value accurately across billions of signal combinations. This approach enhances the quality of conversions your budget achieves, and it accommodates both static and dynamic values, such as profit or predicted lifetime value.