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Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

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An enticing ad that receives many clicks relative to its impressions could significantly influence the Google Ads auction by potentially increasing its Ad Rank.

  • The ad could lead to a higher cost-per-click for the advertiser.
  • The advertiser could receive more bids in the auction.
  • The ad’s quality could reduce cost-per-click by at least 40%.
  • The higher expected click-through rate could lead to a higher Ad Rank.

The correct answer is: The higher expected click-through rate could lead to a higher Ad Rank

Explanation: Google Ads positions ads based on their Ad Rank, prioritizing ads that are deemed most useful to users. A higher click-through rate (CTR) serves as an indicator of ad relevance and user engagement, directly influencing the expected CTR component of Ad Rank. Thus, a higher CTR can lead to better ad placements, ensuring more visibility. This mechanism is designed to reward engaging ads with higher positions, thereby enhancing the overall effectiveness of the ad campaign.

Chapter 4: Get to Know the Google Ads Auction

Read more here: https://support.google.com/google-ads/answer/2615875

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