To attract search traffic for “Comfort Clogs” product name queries only, use exact match keyword targeting in Google Ads.
- Keyword targeting
- Phrase match
- Broad match
- Exact match
The correct answer is: Exact match
Explanation: Exact match targeting in Google Ads is the ideal choice when you want to attract highly specific traffic. With exact match, your ads will appear only for queries that have the same meaning or intent as your targeted keyword. This includes variations like misspellings, singular or plural forms, stemmings, abbreviations, and accents. Although this approach reaches fewer searches compared to phrase or broad match, it gives you maximum control over who sees your ad.