To effectively promote their booking website and ensure that consumers consider their house-cleaning services, the owner should utilize both a Search campaign and a Performance Max campaign in Google Ads.
- They could use a Video campaign.
- They could use a Discovery campaign.
- They could use a Search campaign.
- They could use a Performance Max campaign.
The correct answers are: They could use a Search campaign and Performance Max campaign.
Explanation: Search and Performance Max campaigns utilize Google’s robust AI capabilities to target individuals actively seeking services offered by the house-cleaning business. These campaigns provide comprehensive coverage across Google’s platforms, enhancing visibility and encouraging potential customers to take action, such as booking cleanings through the website.
Read more here: Chapter 18: Multiply Results with AI-Powered Search and Performance Max Campaigns