Google AI understands human language subtleties, linking marketers to relevant search queries.
- It defines business goals for marketers based on their offline conversion data.
- It predicts the value of every query for the coming quarter, so Smart Bidding can help marketers plan their spend.
- It makes it possible for responsive search ads to offer recommendations for optimizing marketers’ websites.
- It uses its understanding of nuances in human language to connect marketers with people searching for their offerings.
The correct answer is: It uses its understanding of nuances in human language to connect marketers with people searching for their offerings
Explanation: Central to Google’s ethos is the mission to organize global information and make it universally available. This mission is embodied in Google Search. Every day, users clock in a staggering 5.6 billion searches. Through Google AI, it becomes achievable to decipher these user searches, delivering the most apt results. This efficiency ensures a harmonious experience for both the searcher and the advertiser. It’s worth noting that AI’s integration in Search isn’t recent. For long, Google’s language models have synced advertiser content to user searches, grasping the intricate nuances of language.