To increase brand exposure and reach audiences interested in hiking and rock climbing, your client should consider using both Search and Performance Max campaigns in Google Ads.
- Discovery
- Video
- Search
- Performance Max
The correct answers are: Search and Performance Max
Explanation: Search and Performance Max campaigns harness Google’s advanced AI capabilities, allowing marketers to effectively target and engage with their specific audience across the web. These campaign types work together to optimize visibility and drive meaningful interactions with potential customers who have interests aligned with hiking and rock climbing.
Read more here: Chapter 18: Multiply Results with AI-Powered Search and Performance Max Campaigns