Last Updated on 5 months ago by School4Seo Team

To increase brand exposure and reach audiences interested in hiking and rock climbing, your client should consider using both Search and Performance Max campaigns in Google Ads.

Your client owns a manufacturing business that makes specialised hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web?

• Discovery
• Video
• Search
• Performance Max

The correct answers are: Search and Performance Max

Explanation: Search and Performance Max campaigns harness Google’s advanced AI capabilities, allowing marketers to effectively target and engage with their specific audience across the web. These campaign types work together to optimize visibility and drive meaningful interactions with potential customers who have interests aligned with hiking and rock climbing.