In understanding Google Ads, the three basic components of a Google Search ad are targeting, ad formats, and bid strategies.
- Queries, marketing goals, and Search ads are the basic components.
- Queries, ad formats, and keywords are the basic components.
- AI, bid strategies, and creatives are the basic components.
- Targeting, ad formats, and bid strategies are the basic components.
The correct answer is: Targeting, ad formats, and bid strategies are the basic components
Explanation: Targeting is crucial for directing ads to the right audience through keywords and audience solutions, allowing precise connection with consumers actively searching for related terms. Ad formats like responsive search ads automatically tailor ad content to fit consumer searches, maximizing relevance and engagement. Lastly, bid strategies involve selecting the most effective bidding method to achieve campaign objectives, leveraging advanced tools like Smart Bidding for optimized conversion rates. These components collectively ensure that Google Search ads are effective and targeted to the appropriate audience.
Read more here: Chapter 3: Create an AI-Powered Search Campaign