Google AI employs broad match and Smart Bidding to automatically pair ads with relevant queries and adjust bids in real-time, optimizing performance.
- With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
- With Google AI, marketers no longer need to invest in high-quality image assets.
- With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
- With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
The correct answer is: With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
Explanation: Google AI utilizes Smart Bidding in conjunction with broad match to bid on high-performing queries at the query level in real-time, aligning with specific performance goals. Smart Bidding employs predictive AI that evaluates a multitude of signals, such as device type and time of day, to automatically set distinct bids for each query. This enables advertisers to customize bids based on real-time user context, something manual bidding can’t achieve.