The three factors that affect a Search ad’s auction-time ad quality are 1) Ad relevance, 2) Expected clickthrough rate, and 3) Ad landing page experience.
- Ad Rank affects auction-time ad quality.
- Ad relevance affects auction-time ad quality.
- Bidding strategy affects auction-time ad quality.
- Expected clickthrough rate affects auction-time ad quality.
- Ad landing page experience affects auction-time ad quality.
The correct answers are: Ad relevance affects auction-time ad quality, Expected clickthrough rate affects auction-time ad quality and Ad landing page experience affects auction-time ad quality.
Explanation: Google assesses ad quality at auction time using three primary factors. The Expected clickthrough rate evaluates the likelihood of users clicking on your ad. The Ad landing page experience is judged based on the relevance and user-friendliness of the landing page linked to the ad. Finally, Ad relevance ensures that the ad content closely aligns with user search queries, preventing irrelevant ads from appearing. These factors collectively determine the effectiveness and visibility of your ad in search results.