To drive incremental reach, marketers can utilize Performance Max and Dynamic Search Ads (DSAs) as effective keywordless campaign types.
- Expanded text ads can help achieve this goal.
- Responsive search ads can help achieve this goal.
- Performance Max can help achieve this goal.
- Dynamic Search Ads can help achieve this goal.
The correct answers are: Performance Max can help achieve this goal and Dynamic Search Ads can help achieve this goal.
Explanation: When targeting incremental reach without keywords, marketers have two potent tools: Dynamic Search Ads (DSAs) and Performance Max. DSAs have continuously enriched advertisers’ strategies, capturing conversions via scaled landing page-targeting and automatic ad creation. On the flip side, Performance Max not only delivers more conversions across multiple channels at consistent costs but also simplifies the transition from DSA. This consolidation allows advertisers to effortlessly manage fully automated campaigns.