To effectively implement and test broad match keywords for analyzing conversion data, use the One-Click Experiment Apply feature. This automatically sets up an experiment following all best practices.
- You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
- You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.
- You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
- You can use the Keyword Match Types feature in Google Ads to see how your broad match keywords are being matched.
The correct answer is: You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.
Explanation: The One-Click Experiment Apply feature automates the creation of a controlled experiment. It uses your current campaign as a control arm and creates an experiment arm with added broad match keywords. Initiate this from the Recommendations page to compare your base campaign with a trial one. Monitor results on the Experiments page for 4-6 weeks. Once concluded, you can integrate the successful strategies either into a new campaign or back into your original one.