Value-based bidding is a Smart Bidding strategy in Google Ads that leverages machine learning to maximize the conversion value, targeting conversions that align with your business goals.
- It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible click-through rate.
- It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible.
- It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest impressions possible.
- It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.
The correct answer is: It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives
Explanation: Value-based bidding is not just about clicks; it’s about value. This Smart Bidding strategy employs machine learning to maximize conversion value based on your business objectives. By feeding quality data into Google’s AI algorithms, you’re better equipped to predict and achieve high-value conversions. The strategy uses an array of signals to determine the bid amount, whether you’re using static metrics or dynamic ones like propensity scores or lifetime value.