An ad receiving a high number of clicks relative to its number of impressions can significantly impact its performance in the Google Ads auction by potentially securing a higher placement on the Ad Rank.
- It could increase the cost-per-click for the advertiser.
- It could help the advertiser receive more bids in the auction.
- It could lower the cost-per-click by 40% or more.
- It could help the ad get a higher placement on the Ad Rank.
The correct answer is: It could help the ad get a higher placement on the Ad Rank
Explanation: In Google Ads, Ad Rank determines the order of ads, with the aim to position more relevant and useful ads higher. A high click-through rate (CTR) indicates user engagement and ad relevance, influencing the expected CTR component of Ad Rank. Consequently, a high CTR can lead to improved ad placement, maximizing visibility and effectiveness. This system ensures that users see ads that are most relevant to their needs, while advertisers benefit from better engagement.
Chapter 4: Get to Know the Google Ads Auction
Read more here: https://support.google.com/google-ads/answer/2615875