Automating your bid is better than manual bidding because not bidding efficiently can make you miss valuable conversions.
- Because the right bid can often be a hard-to-reach static target
- Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device
- Because the customer journey has become more complex and bids should therefore be based on general user behavior.
- Because not bidding efficiently can make you miss valuable conversions
The correct answer is: Because not bidding efficiently can make you miss valuable conversions
Explanation: Automated bidding leverages Google AI to optimize your ad bids based on their potential for clicks or conversions. It removes the need for constant manual adjustments, which are necessary in Manual CPC bidding. This saves time and ensures more effective use of your budget. By bidding efficiently through automation, you maximize your ads’ visibility and interaction, reducing the chances of missing out on valuable conversions.