The optimization score can be used to determine how close your Google Search campaign is to achieving its full optimization potential.
- It lets you compare ad text creative with other ads and find ways to make them more effective.
- It lets you compare the popularity of your website to others so you can know your market shar.
- It helps you determine a website’s network performance and find ways to optimize it.
- It can show how close a campaign is to being optimized to its full potential.
The correct answer is: It can show how close a campaign is to being optimized to its full potential.
Explanation: The optimization score in Google Ads quantifies the current performance setup of your account, with a score ranging from 0 to 100%. A score of 100% indicates that your campaign is fully optimized and poised to perform at its best.
Read more here: Chapter 7: Engage Users with AI-Powered Creative