To accomplish business goals, marketers should leverage broad match, Smart Bidding, and Responsive Search Ads together.
- Rely on manual bidding for queries marketers anticipate delivering the most value.
- Reduce and reinvest paid search budgets in high-quality image assets.
- Use exact match keywords to help AI-powered Search reach specific audiences.
- Leverage broad match, Smart Bidding, and Responsive Search Ads together.
The correct answer is: Leverage broad match, Smart Bidding, and Responsive Search Ads together.
Explanation: Marketers achieve the best results by combining broad match, Smart Bidding, and Responsive Search Ads, all powered by Google AI. This synergistic approach allows for real-time query-level bidding and ad customization, resulting in an average 20% increase in conversions at a similar cost. Broad match identifies user intent, Smart Bidding adjusts bids in real-time, and Responsive Search Ads adapt to show the most relevant message.