Automated bidding improves efficiency by setting the right bid for each auction, saving time and resources, and using a multitude of signals to evaluate user intent.
- By setting manual bids for specific times of the day
- By setting minimum and maximum bid values according to the daily budget
- By setting the appropriate bid for each and every auction.
- By saving time and marketing resources
- By integrating a large variety of signals to evaluate user intent
The correct answers are: By setting the appropriate bid for each and every auction, By saving time and marketing resources, and By integrating a large variety of signals to evaluate user intent
Explanation: Automated bidding through Google’s Smart Bidding offers three core benefits for enhancing campaign efficiency. First, it employs Google AI to algorithmically determine the optimal bid for every auction, making your campaign more accurate. Second, it frees up valuable time and marketing resources by automating the otherwise cumbersome process of bid setting. Lastly, the algorithms use a wide array of signals to evaluate user intent, even recognizing meaningful interactions between these signals for more nuanced decision-making.