Ads for the broad match keyword “home furnace repair” can show for searches like “house furnace replacement” and “replace home furnace.”
- homes for sale
- new homes for sale
- house furnace replacement
- replace home furnace
The correct answers are: house furnace replacement and replace home furnace
Explanation: With Broad Match, your ads for “home furnace repair” could show for related queries such as “house furnace replacement” and “replace home furnace.” This saves you time from crafting extensive keyword lists and allows you to focus spending on effective keywords. Broad Match is most efficient when paired with automated bidding strategies.