Assets in Google Ads provide information that’s both relevant to the user’s query and tailored to their specific moment.
- Assets provide attractive imagery.
- Assets provide product and service comparisons.
- Assets provide information based on their moment.
- Assets provide information that’s relevant.
The correct answers are: Assets provide information based on their moment and Assets provide information that’s relevant.
Explanation: Assets in Google Ads serve two primary functions. First, they offer relevant information aligned with the user’s search query, fulfilling Google’s core mission. Second, they provide real-time information based on the user’s current intent, interest, location, etc., catering to increasingly demanding users who want immediate results. Assets like site links and images are add-ons to your text ads that amplify relevancy and engagement, potentially improving your ad’s performance.