Assets in Google Ads provide users with information that is tailored to their specific moment and relevant to their query.
- Attractive imagery
- Product and service comparisons
- Information based on their moment
- Relevant information
The correct answers are: Information based on their moment and Relevant information
Explanation: Assets serve two critical functions in Google Ads: they deliver relevant information and information based on a user’s specific moment. Users who search on Google are looking for specific and timely answers. By incorporating assets like site links and images into your ads, you can better meet these user expectations. These add-ons to your existing text ads improve user engagement and ad relevancy, aligning with Google’s mission to provide timely, relevant results, and thereby enhancing overall ad performance.