The position and visibility of a Search ad in query results are determined by its Ad Rank, which is calculated based on a variety of factors to ensure that the most useful ads are displayed.
- Asset impact, which includes sitelinks and image assets.
- Bids, which is how much marketers will pay for a click.
- Ad quality, which is based on ad and website relevance.
- Ad Rank, which is based on a variety of factors to show useful ads.
The correct answer is: Ad Rank, which is based on a variety of factors to show useful ads
Explanation: Google utilizes Ad Rank to decide both the eligibility of an ad to appear and its position in search results. The goal is to prioritize more useful ads, positioning them higher on the page. Ad Rank considers multiple factors, and advertisers are only charged when their ad is actually clicked.