Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign? User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device. The customer journey has become more complex and therefore bids should be based on general user behavior. The appropriate bid … Read more

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean? The campaign needs a 75% improvement to be fully optimized. The campaign is performing 25% under budget. The campaign is performing better … Read more

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase

Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign? Bob’s ad will show on searches with only UltraView1000 included in them, with … Read more

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? Longer funnels Less click-fraud Lower eCTR Greater flexibility More relevance Correct Answer is: … Read more

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search…

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal? Have more people view his website. Encourage customers to purchase electric cars. Promote videos that speak to the business mission. Increase e-mail … Read more

What is a valid recommendation that the Performance Planner can provide?

What is a valid recommendation that the Performance Planner can provide? Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Correct answer is: Set a specific target CPA (cost-per-acquisition) Once you use Performance Planner … Read more

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions…

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben … Read more

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis? A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Correct Answer is: Auctions fluctuate all the time Seasonality, fluctuating auctions, and competitors mean that Google Ads campaigns … Read more

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and…

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank? Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Incorporating … Read more

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet…

Ideally, what’s the minimum number of values you should aim for per header when using structured snippet extensions? 3 5 6 4 Correct Answer is: 4 Make sure the headers selected provide information that’s useful and attractive to users. Ideally, four values should be added to each header, but be sure you have enough content … Read more