Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.
- Smart Bidding
The correct answers are: Language, Interest, Geographic
Explanation: Broad match is the most versatile match type, utilizing multiple signals like language, interest, and geography to align your Search ads with user queries. Unlike exact and phrase match, it has the latitude to employ a variety of signals including landing pages, previous searches, and more. This flexible approach is designed to understand the user’s intent and find the most relevant match, optimizing performance. Smart Bidding further refines this by considering even more signals like time of day and user’s operating system.