Last Updated on 1 week by School4Seo Team

Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

• Language
• Smart Bidding
• Interests
• Geographic
• Device

The correct answers are: Language, Interest, Geographic

Explanation: Broad match uses signals such as language, interest, and geographic location to match Search ads with queries.

Broad match is the most flexible keyword matching option. It expands reach by considering various signals beyond exact keyword matches. Language ensures ads appear for relevant queries in the user’s language. Interest targets users based on their search history and online behavior. Geographic location tailors ads to the user’s physical location. These signals allow Google to show ads for related searches, even if the exact keywords aren’t present, maximizing potential reach.

Broad match is the most versatile match type, utilizing multiple signals like language, interest, and geography to align your Search ads with user queries. Unlike exact and phrase match, it has the latitude to employ a variety of signals including landing pages, previous searches, and more. This flexible approach is designed to understand the user’s intent and find the most relevant match, optimizing performance. Smart Bidding further refines this by considering even more signals like time of day and user’s operating system.