Follow these three best practices after implementing Smart Bidding and broad match: 1) Be mindful of negative keyword targeting, 2) Monitor your Quality Score, and 3) Use responsive search ads.
- Monitoring Quality Score
- Using cross-device reporting
- Using responsive search ads
- Using contextual signals
- Being mindful of negative keyword targeting
The correct answers are: Being mindful of negative keyword targeting, Using contextual signals, and Using responsive search ads
Explanation: Utilizing Smart Bidding and broad match in Google Ads can significantly improve campaign performance. Be mindful of negative keyword targeting to avoid unnecessary ad placements. Monitoring your Quality Score helps ensure the relevance and usefulness of your ads and linked website. Lastly, adopting responsive search ads enables better alignment with customer queries, harnessing the full potential of Google AI for campaign objectives. These best practices collectively work to enhance the overall efficiency and success of your Google Ads campaigns.
Read more here: https://support.google.com/google-ads/answer/12159290