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How many responsive search ads can you have in Google Ads?

Last Updated on 2 weeks by School4Seo Team

You can have up to three enabled responsive search ads per ad group. To ensure consistent messaging, any text that must appear in every ad should be placed in either Headline position 1, Headline position 2, or Description position 1.

  • There’s no limit of enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
  • There’s a limit of five enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to Headline position 1, Headline position 2, and Description position 1.
  • There’s a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1
  • There’s a limit of six enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

The correct answer is: There’s a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

Explanation: Though it’s suggested to have just one responsive search ad with at least ‘Good’ or ‘Excellent’ Ad Strength per ad group, you’re allowed up to three enabled responsive search ads. For consistent messaging across all ads, important text must be added to either Headline position 1, Headline position 2, or Description position 1.

Read more here: https://support.google.com/google-ads/answer/7684791

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