After implementing Smart Bidding and broad match, follow these best practices: 1) Pay attention to negative keyword targeting, 2) Utilize responsive search ads, and 3) Use of contextual signals
- Monitoring of Quality Score
- Use cross-device reporting
- Paying attention to negative keyword targeting
- Use of responsive search ads
- Use of contextual signals
The correct answers are: Paying attention to negative keyword targeting, Use of responsive search ads, and Use of contextual signals
Explanation: Once Smart Bidding and Broad Match are activated in Google Ads, optimizing your campaign is crucial. First, regularly update negative keyword targeting to exclude irrelevant queries. Second, employ responsive search ads with relevant assets to make your ads more adaptive and effective. Lastly, keep a close eye on your Contextual Signals, This is because every search query is different, and bids for each query should reflect the unique contextual signals present at auction-time. Following these best practices will harness Google AI’s full potential and help you meet your campaign objectives.
Read more here: https://support.google.com/google-ads/answer/12159290
please see your explanation doesn’t match the highlighted answers.
Thank you for getting me noticed this. I have updated it.