To expand your reach with broad match, you should follow these three best practices: use brand restrictions with broad match for branded campaigns, make use of responsive search ads and AI-powered creative, and organize all ad groups to be in alignment with a common theme.
- Maximize campaign reach by using broad match with manual bidding.
- Add broad match keywords for exact match keywords across campaigns.
- Use brand restrictions with broad match for branded campaigns.
- Make use of responsive search ads and AI-powered creative.
- Organize all ad groups to be in alignment with a common theme.
The correct answers are: Use brand restrictions with broad match for branded campaigns, Make use of responsive search ads and AI-powered creative, and Organize all ad groups to be in alignment with a common theme
Explanation: By utilizing broad match with brand restrictions, you can focus your branded campaigns more effectively, ensuring that your ads are seen in the context of your brand. Implementing responsive search ads leverages Google’s AI to automatically test different combinations of headlines and descriptions, optimizing your ads to perform best. Lastly, organizing ad groups by a common theme enhances ad relevance and targeting, helping to improve the performance and reach of your broad match keywords within those themes. These strategies harness the power of broad match alongside Smart Bidding and AI optimization to maximize your campaign’s reach and efficiency.
Chapter 6: Unlock New Opportunities with Broad Match